Many people use Facebook as part of their online presence for their photography business. But Facebook wasn’t created to be a photography portfolio service. They have other priorities that the quality and appearance of our photos, but there are ways we can protect our image quality when sharing photos on Facebook.
Because Facebook users upload so many photos to Facebook each day they had to come up with a sneaky way to reduce the timeline load time and also not clog up their servers. A while back this post surfaced, give it a read.
Because of these numbers and their cost on server space, Facebook has to be more aggressive with compression than we would prefer them be — for them every KB matters. But for us every pixel matters. So finding that balance between image size (number of pixels) and file size (number of bytes) is critical. They did give us this handy piece of info to help us achieve the best quality images on Facebook.
Storytailor settings for Facebook!
Settings > Styles:
– Longest Edge > 2048*
– JPEG Quality > 85
So does this mean that following these sizing guidelines will result in no further compression from Facebook?
Unfortunately not. Facebook will still compress your photo. But using their recommended settings will result in less compression than not using their recommendations. And we just want to help you put the best foot forward.
PS. This guide will likely change as Facebook updates their software and policies. We’ll try to keep up to date and do the ground work for you. If you stumble across those updates before us, let us know.